10 effective writing tips for for clear, powerful, and effective writing. In this video, I’m sharing 10 red flags that I look for when revising my writing, a list I’ve built up over the years, distilled from a combination of my own experience and others. The core is based on a little book I was given when I first went to university several decades ago, and still have in my bookcase: The Elements of Style, by Strunk and White, a little goldmine for writers first published in 1